Marketing strategy boutique vineyard jobs

Need someone to run ads for potential clients for my Digital Marketing Agency. Must be experienced and will be paid at 20 percent profit margins. Agency should be bringing in 3000-16000 monthly NZD

I am the owner of a YouTube channel that...this audience. Topic of my channel: therapeutic potential of psychedelics to treat mental illnesses Key Requirements: - Proven experience in growing YouTube channels. - Understanding of the educational content niche. - Insight into engaging an adult audience. Your tasks may include, but are not limited to: - Developing a targeted growth strategy for my channel. - Improving current content and creating new engaging videos. - Utilizing SEO, social media, and other tools to increase visibility. The goal is to organically grow my subscriber base, increase engagement, and ultimately help my channel reach a wider adult audience. Your expertise and commitment to quality content are highly valued.

Hi there, I am looking for a professional Digital Marketer for my affiliate product link promotion who has confidence enough in their skills to bring me sales, You must be an expert digital marketer with enough Experience in the market, otherwise, you will just be wasting your money and time, your work is to promote my affiliate link and bring me sales and you will ONLY get paid after you bring me sales. Apply only if you are sure you can bring sales. Contact me if you have any questions about this job.

...experiences for sports lovers globally. Key Responsibilities: - Develop and implement strategies for driving affiliate leads to our platform. - Build and maintain relationships with potential and existing affiliates. - Monitor and optimize affiliate marketing campaigns to ensure maximum performance and ROI. Ideal Skills and Experience: - Proven work experience as an Affiliate Marketer or in a similar role. - Solid knowledge of performance marketing, affiliate marketing, and digital marketing. - Proficiency in tracking and analyzing the performance of marketing efforts. - Familiarity with betting, sports, or online gaming industries is a plus. Please note that details of the platforms to be utilized for promotions, tracking and monitoring tools, an...

I'm looking for a skilled web developer experienced with WordPress and the Ultimate Affiliate Pro plugin. This project involves implementing specific features and customizations onto my current website. Key Responsibilities: - Implement a dynamic Add-on that allows an unlimited number of associate levels. This should be...website. Key Responsibilities: - Implement a dynamic Add-on that allows an unlimited number of associate levels. This should be paired with a unique achievement system for active associates. Ideal Skills and Experience: - Proficiency in WordPress and Ultimate Affiliate Pro Plugin - Strong understanding of affiliate marketing and achievement systems This project offers an exciting challenge for a developer adept at creating specialized tools for affil...

...lawyer/advisor who can offer me the best advice and support to rectify this situation. Key Requirements: - Provide expert advice: I need someone who is well-versed with the UK immigration system and can provide me with expert guidance on my case. - Assist with re-application: The job will include helping me understand the reasons for the rejection and assisting with a successful re-application strategy. - Legal representation: Ideally, you should have experience in assisting clients with visa rejections or appeals and be able to represent me legally if needed. Ideal Skills and Experience: - Extensive knowledge of UK immigration laws and procedures. - Proven track record of successfully handling visa rejection cases. - Excellent communication and negotiation skills. -...

I want a strategy for tradingview that it opens the orders manually or crossing emas, we input a range for the stop loss and take profit using % or $ and when it reachs the SL it opens a new order using the same range and different direction, if it is long, turn in to a short but with the value increase by a pre set multiplier (one for the SL ad one for the TP) and also add a possibility to multiples TP We also need to pre set a limit of times that the reversion happens and also add a option tralling stop loss. Can you make it?

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I'm aiming to enhance customer engagement and retention through my website and online digital presence. To achieve this, I am seeking a skilled professional who can bring innovative photography ideas to the table which will be used to update our website and marketing material. We have various sites around the UK and would like premises pictures and on the job professional shots taken. (Please note we are a bodyshop repairer). We are looking at around 50-100 professional shots that we can use, so please feel free to place your bid.

Currently, I'm using Fluent as my email service provider and need a professional to automate our newsletter and welcome emails. We're a small company with less than 1000 subscribers, looking to improve engagement. Desired Skills: • Fluent CRM proficiency • Email marketing expertise • Experience with automation of newsletters and welcome emails Responsibilities: • Setting up automation for newsletter and welcome emails • Training our team on how to maintain and update these automated systems Only serious freelancers with solid references are encouraged to bid. Please include evidence of similar projects undertaken in your proposal.

I'm seeking a seasoned logo designer to create an iconic/symbol representation logo for my brand. Ideal Skills and Experience: - Extensive experience in logo design - Expertise in using color psychology in design Specific Requirements: - The logo should serve multiple purposes, including brand identity, marketing materials, and website use. - The color scheme is already decided, but you need to have an understanding of color matching and visual appeal. - You should be able to create a visually captivating, yet simple, iconic/symbol representation logo. - An understanding of my brand and vision is essential to create a logo that reflects our values and appeals to our target audience. In your proposal, please feature past examples of iconic logo design and demonstrate how you...

We are seeking a highly skilled and motivated Google Ads and Facebook Ads Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record in managing and optimizing paid advertising campaigns on Google and Facebook to generate high-quality leads. You will be responsible for strategizing, executing, and analyzing ad campaigns to drive conversions and achieve business goals. Responsibilities: Campaign Strategy and Planning: Develop and implement comprehensive lead generation strategies using Google Ads and Facebook Ads. Conduct market research to identify target audiences and create detailed customer personas. Set clear objectives and KPIs for each campaign to measure success. Ad Creation and Management: Design, write, and test compelling ...

...particularly when applied to short timeframes ranging from 1 to 5 minutes. Key Requirements: - Development of a Pine Script Indicator: The main task is to design an indicator that generates both buy and sell signals. The accuracy of these signals is crucial, and they should be specifically tailored for the 1-5 mins timeframe. - Incorporation of Multiple Trading Indicators: While I do not have a specific strategy in mind, the ideal candidate should be well-versed in using a variety of indicators to create a robust and reliable tool. - Commitment to Non-Repaint Signals: It is important that the signals produced by the indicator do not repaint, ensuring that past signals remain consistent and reliable. The ideal freelancer for this project should have: - Extensive experience in de...

I'm in need of a seasoned social media marketing expert to actively help generate leads for my business on various platforms including - Facebook, Instagram, Twitter, Youtube, and Tiktok. The primary objective is to design and execute a dynamic, engaging social media strategy that will successfully capture the attention of business professionals, our main demographic, and convert them into potential leads. The appropriate professional for this job would ideally: - Have extensive experience with social media strategies aimed at lead generation. - Possess a strong working knowledge of the platforms mentioned. - Have the skills to define, identify and target 'Business Professionals' within social media demographics. - Be creative, as compelling content will b...

I'm looking for a skilled advertising professional who can help me increase brand awareness through social media. Key Requirements...brand awareness campaign on Facebook, Instagram and Twitter. - Create engaging and relevant content that resonates with our target audience. - Utilize best practices in social media marketing to enhance campaign effectiveness. Ideal Skills: - Proven experience in social media marketing and brand awareness campaigns. - Strong understanding of Facebook, Instagram, and Twitter advertising. - Creative and strategic thinker with a clear understanding of the target audience. - Excellent communication and interpersonal skills. - Results-driven approach to advertising. Please provide examples of previous work and a strategy you would i...

I'm seeking an expert in SMS marketing to help establish and run a robust campaign. Details: - Platform: I plan to use an SMS marketing platform and need help setting it up properly. - Target Audience: The campaign will focus on both existing customers and new prospects. - Message Type: The primary messages will be promotional offers. Skills and Experience: - Extensive experience in setting up and running successful SMS marketing campaigns. - Proficiency with SMS marketing platforms. - Proven ability to tailor messages effectively for different audience segments. - Strong understanding of customer acquisition and retention through SMS. - Experience with loyalty programs is a plus but not mandatory. We offer SMS Marketing. Look for Affordable Platf...

I'm looking for a professional who can conver...convert my Amibroker AFL script into a TradingView Pine Script. The converted script should be able to generate buy/sell signals and provide backtesting capability. The ideal candidate should have experience in: - Amibroker AFL and TradingView Pine Script languages - Developing buy/sell signals - Implementing backtesting functionality Moreover, my trading strategy is based on breakout patterns. The converted script should reflect this strategy and incorporate the following indicators: - Moving Averages - Relative Strength Index (RSI) - Supertrend I'm looking for a freelancer who can deliver a polished and fully functional script that mirrors the performance of the original AFL script in TradingView. Feel free to as...

Job Title: Digital Marketing Specialist Location: looking for freelancer around Philippines Job Description: We are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content creation. The candidate should demonstrate a proven track record of successful digital campaigns and possess excellent analytical skills to measure and report on campaign performance. Responsibilities: Develop and implement digital marketing strategies to drive online traffic to the company website Manage all digital marketing channels such as SEO, SEM, social media, and email marketing Create and e...

I'm look...In order to boost my brand's revenue, you'll be given the responsibility to attract the attention of this particular demographic and inspire them to purchase our products. Key aspects of the project include: - Designing and implementing the campaign strategy - Creating engaging and persuasive content - Defining and reaching out to our target audience - professionals - Recording, analyzing and interpreting campaign results The perfect freelancer for this opportunity would demonstrate a proven track record with Instagram marketing, in-depth knowledge about the platform's algorithms and features, and a keen understanding of professional harmographics. Exceptional content creation skills and the ability to drive sales through engaging ...

I'm in need of an experienced Email Marketing Specialist to help me roll out and manage a consistent email marketing campaign for my Product A. - Product: I'm focusing solely on the promotion of Product A through email marketing. - Target Audience: The campaign will be targeting individuals in the age range of 30 to 65. These consumers should fit the profile of the typical email user who is interested in purchasing products online. - Objectives: The primary goal of this campaign is to increase sales of Product A. However, I am also looking to use this campaign to build brand awareness and drive traffic to my website. The ideal candidate for this position should have a strong background in email marketing, especially in relation to e-commerce. ...

We're on the hunt for the perfect company or individual to lead a high-impact marketing campaign for our innovative mobile app across TikTok, Twitter, and Instagram. What We Need: • Creativity and Innovation: We’re looking for unique, out-of-the-box ideas that will captivate and engage our target audience. • Expertise in Social Media: Deep understanding of the algorithms, trends, and best practices specific to TikTok, Twitter, and Instagram. • Content Creation: Ability to produce high-quality, engaging videos, graphics, and posts that align with our brand voice and resonate with users. • Campaign Management: Experience in planning, executing, and optimizing social media campaigns to drive app downloads and user engagement. • Analytics and Reporti...

I'm in immediate need of an expert in Social media marketing (Major platforms) for a Mental health startup, I am also looking for experts in search engine optimization (SEO), pay-per-click advertising (PPC), to develop and execute a digital marketing campaign. The campaign should target both national and international customers. Key Responsibilities: - Develop a comprehensive, multi-faceted digital marketing strategy - Implement SEO tactics to improve organic search results - Create and manage PPC campaigns to drive targeted traffic - Execute a dynamic social media marketing plan - Track and analyze campaign performance to optimize results Ideal Skills and Experience: - Experience in Healthcare or Mental Health will be preferred. - Proven track r...

...for me that specializes in providing trading alerts. Key Requirements: - **Email Alerts**: Primarily, I want the alerts to be sent to my email & in trading view platform. This is essential for me to act promptly on the trading signals. - **Trading View Integration**: The program should be compatible with Trading View. This is the platform I prefer for analyzing markets and executing trades. Strategy need to work in all the time frame. So code based on it. 1. 2 Heiken ashi candle with increase in price and volume to be alerted. Ideal Skills and Experience: - Proven experience in developing for Trading View is a must. - Proficiency in programming languages and tools related to Trading View. - Previous experience with integrating programs with email services for alert deli...

Hello I am looking for an individual to BUILD brand awareness and sales for a BAR we operate in Glasgow City Centre, I am looking for an individual to create a B2C Marketing strategy and direct marketing plan using tested techniques of "On the Street" marketing and awarenes you will need to share an EXAMPLE of a hospitality marketing plan you have previously developed and be able to demonstrate its impact.

I'm seeking a seasoned sales and marketing professional who can help grow my brand. My target market includes both local and international customers. - Your main goals will revolve around lead generation and increasing our sales conversion rates. - At present, our strategy largely revolves around social media and email marketing. The ideal candidate should be adept at developing strategies for both local and international markets. Your expertise in lead generation and sales conversion is crucial. Experience in both social media and email marketing will be a plus. Looking forward to your proposals!

Logo Design Brief for 'LinkLogic' Project Overview: Design a logo for a consulting business ‘LinkLogic’ that offers data strategy, business transformation and media management services. The logo should reflect the essence of the business, which focuses on data strategy for marketers. Objective: The main goal of this project is to create a new, memorable, and versatile logo. The logo should reflect the company's commitment to innovation, collaboration, connection, and technical excellence. It must be adaptable for use in various media formats, including print, digital, and social media platforms. The logo should also appeal to potential partners, investors, and industry professionals Target Audience: * Marketers * Agencies Brand Personality: * Li...

I'm in dire need of a marketing expert highly skilled in the domain of Instagram and YouTube. The core aim of this project is twofold: 1. Elevate Brand Awareness 2. Fuel Direct Sales Adeptness in harnessing the potential of industry-specific influencers for campaign collaboration is a great advantage. Looking forward to empowering my brand through your marketing acumen. Please attach samples of relevant work done for review, if any.

I'm looking to hire a full-time, entry-level marketing professional. My team is open to candidates with no prior experience. Key Requirements: - Full-time availability - Genuine interest in marketing - Strong collaboration and communication skills - Punctual and reliable This is a great opportunity for someone looking to break into the marketing field. You'll be working closely with experienced professionals, learning on the job and contributing to exciting projects. Ideal Skills: - Basic understanding of marketing principles - Excellent communication skills - Ability to work in a team - Strong organizational skills - Willingness to learn and adapt If you're a recent graduate, a career changer, or anyone looking to kick-start their marketi...

... We are a large digital advertising company based in Israel, seeking a talented and creative freelancer to join our team. We need a skilled copywriter and designer to create compelling ad banners in English for various advertising campaigns. Responsibilities: Write engaging and persuasive copy for advertising banners. Design visually appealing and effective ad banners. Collaborate with our marketing team to ensure the ads align with our branding and campaign goals. Meet deadlines and manage multiple projects simultaneously. Requirements: Proven experience as a copywriter and banner designer. Strong portfolio showcasing previous work in advertising. Excellent command of the English language. Proficiency in design software such as Adobe Photoshop, Illustrator, or similar. Abili...

I need an expert to set up a fully functional TikTok shop for me. I am a UK based client and aim to reach 20k followers organically. For this project, I have the following requirements: - Shop Setup: The freelancer will set up a TikTok shop (or have unused one) showcasing my products. The products will primarily be fitness equipment, health supplements and trend...and Experience: - Experience with TikTok shops and product (100 product from TikTok top sellers)showcasing - Proven track record of growing TikTok accounts organically - Proficiency in creating engaging and relevant content for TikTok - Understanding of the UK market and audience - Background in fitness, health and/or music industry would be a plus Please come with a proposal that details your strategy for achieving my o...

I have an Entrepreneurship and Innovation MBA assignment that I need help with, and it's about writing a business plan (2500-3000 words) that displays critical analytical and evaluative understanding of the following: Entrepreneurial Thinking Innovation Management Opportunity Spotting Opportunity Evaluation Industry and Market Research Strategy and Business Models Financial Awareness Exit Strategy These need not be headlines but rather in the plan's content. Due to the low word count, the business plan should include graphs and statistics to compensate. It should also include APA7-style referencing. The topic itself is not specified, and I would be flexible. However, I prefer it to be something related to engineering and within the Middle East region unl...

hello I am currently looking for someone to do email marketing. The payment method is $20 per 5,000 emails sent. If we tell you the content to be used in the email, you can adapt it to fit the email and send an advertising email. Additionally, if we tell you the target audience (ex: IT startups, financial startups, etc.) you will be sending emails to, we are looking for someone who can send them to the appropriate company. Please enter "ITO" to confirm you have read it.

...productive and motivated team. Key Responsibilities: - Business Strategy Development: You will be responsible for formulating and implementing a comprehensive business strategy that aligns with our objectives and vision in the real estate industry. - Financial Management: A sound understanding of financial principles and experience in managing financial aspects of a business is crucial. - Leadership and Team Management: You are expected to lead and motivate the team, fostering a culture of excellence and efficiency. Your Real Estate Industry Focus: - Property Acquisition and Development: The CEO will have a substantial contribution in the identification, acquisition, and development of properties. - Market Analysis and Strategy: You should be equipped to conduct i...

I'm in need of uniquely compelling travel banners designed in a photographic style. The banners will be primarily utilized on social media and my website, serving ...engaging components on each banner. Ideal Skills: - Experience in graphic design, specifically in travel or tourism sector. - Proficiency in using design software like Adobe Photoshop or Illustrator. - Strong understanding of design trends and social media layouts. - Experience and skills in photography would be a bonus. - Understanding of online marketing principles, particularly lead generation strategies. This project necessitates design and marketing skills. It's not just about creating visually appealing banners, but they should also effectively deliver their purpose - which is to captivate and ...

I need a skilled social media marketing expert to run a unique and engaging campaign primarily aimed at driving footfalls to my stores. While I hold no strict deadlines, the project completion should align with a steady and robust increase in store visits. Ideal expertise would include: - Proficient in Facebook, Instagram, and Youtube campaign management. - Proven track record in generating footfalls in brick-and-mortar stores through online campaigns. - Ability to design captivating visuals that align with my brand's identity. - Outstanding copywriting and content planning abilities. Your proposal should present a brief but comprehensive strategy on how you plan to execute this. Roles may potentially extend provided significant revenue boosts are seen during proje...

Please read content of requerments I am seeking an experienced 360 marketing specialist for my social media platforms which include Facebook, Instagram, LinkedIn, and Twitter. The successful candidate will need to be a native Spanish speaker. To sell Point of sale For B2B sells of software Key responsibilities include: - Creating engaging and compelling content that will resonate with my target audience - Designing and implementing a comprehensive social media strategy aimed at driving sales - Creating and designing the Ads - Monitoring and analyzing metrics to ensure the effectiveness of campaigns

I'm seeking a skilled social media content creator, primarily for Instagram and Facebook. The purpose of t...Craft visually appealing and engaging social media posts. - Edit and create short videos for Instagram. - Ensure the content aligns with our brand's elegant and luxurious theme. Ideal Skills and Experience: - Proven experience in social media content creation. - In-depth knowledge of Instagram and Facebook. - Proficiency in video editing software. - Strong understanding of luxury branding and marketing. - Ability to work well under tight deadlines. - Excellent communication skills to understand our brand's vision and translate it into captivating content. If you have a keen eye for detail, a creative spark, and a passion for creating sophisticated content, I...

I'm seeking a skilled Python developer with experience in algorithmic trading to create a...focus on crude oil trading. - The primary objective of this project is to optimize trading strategies, not price forecasting or risk management. Ideal Skills and Experience: - Proficiency in Python for algorithmic development. - Previous experience in creating and optimizing trading algorithms. - Specific experience in crude oil trading is highly preferred. - A solid understanding of trading strategy optimization. The successful freelancer will be expected to not only create the algorithm but also demonstrate its effectiveness through backtesting and potentially, live trading scenarios. The key outcome will be an automated trading system that is specifically tailored for the crude oil ...

I'm seeking an email marketing specialist to assist me in creating a campaign that will reach potential customers and generate leads for my business. Key Requirements: - The primary goal of this campaign will be lead generation, so your experience and success in this area will be crucial. - You should have a strong background in creating and executing successful email marketing strategies, particularly focusing on promotional offers. - Familiarity with targeting potential new customers is essential as they are the main audience for this campaign. Your responsibilities will include: - Crafting engaging and effective emails that will capture the attention of potential new customers. - Implementing a lead generation strategy that encourages recipients to take acti...

I am looking for a skilled digital marketer, specifically proficeint in utilising Facebook and Instagram to increase brand awareness and generate leads for my project. The successful freelancer should have a solid understanding of strategies to engage an audience aged between 18 and 24. Your expertise will help drive a successful digital marketing campaign. Key skills required: - Facebook and Instagram marketing - Generation of leads - Increasing brand awareness - Targeting the 5-12 age demographic

Responsibilities: Develop and execute a Twitter growth strategy. Create engaging, explicit content aligned with our brand. Analyze metrics and optimize strategies. Cultivate relationships with influencers and partners. Stay updated on Twitter trends and features. Requirements: Proven social media experience, especially on Twitter. Deep understanding of Twitter's platform and algorithms. Creative and analytical mindset. Comfortable with explicit content. How to Apply: Submit your resume and a brief cover letter showcasing your relevant experience and successful Twitter campaigns. We value diversity and encourage all qualified individuals to apply.

**Content creation ** write 10 points from the MKT syllabus topics. each point has to cover the following: - One paragraph for each - What makes it unique - What strategy that follows - How to implement based on your experience or source ( mention the source ) - In explanation remember that you are talking to one who knows what marketing is!

I'm in need of a professional to manage...defamatory articles, blog posts, and negative comments on social media. Key Responsibilities: - Review and evaluate the existing negative content - Devise a strategy to repair and mitigate the impact - Implement the strategy on search engine results and social media sites - Monitor the online reputation regularly to ensure all negative content is addressed Ideal Candidate: - A proven track record in online reputation management, ideally with experience in repairing negative content - Proficient in managing search engine results and social media platforms - Strong analytical skills and the ability to create and execute an effective strategy - Excellent communication skills to manage defamatory articles, blog posts, and ne...

THIS IS NOT A LOGO DESIGN PROJECT. It is a shop front design Photo of building attached (middle alarm will be going out) I need you to illustrate the new sign with the two logos one on each side showing how it will look on the building Black background Sketch and Logos attached Things to try CD Asthetics (L...NOT A LOGO DESIGN PROJECT. It is a shop front design Photo of building attached (middle alarm will be going out) I need you to illustrate the new sign with the two logos one on each side showing how it will look on the building Black background Sketch and Logos attached Things to try CD Asthetics (Logo) x The Hair Boutique (Logo) CD Asthetics (Logo) X The Hair Boutique (Logo) CD Asthetics (Logo) With The Hair Boutique (Logo) CD Asthetics (Logo) &a...

* Must have atleast 1 year experience working with on-page/off-page optimization, link-building, directory submissions, blog/forum commenting, article submissions, back link strategy implementation and link wheeling. * Develop and execute SEO strategies to increase organic search rankings and traffic. * Perform keyword research and identify target keywords for optimization. * Optimize website content, meta-tags, and other on-page factors. * Conduct regular SEO audits to identify technical issues and opportunities for improvement. * Analyze website data and provide insights into SEO performance. * Understand and stay current on industry trends, search engine algorithm updates, competitive landscape, and internal product development efforts. * Consistently monitors the performance of ...

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...attempts to address this issue with Cheshire West and Chester's planning department, they acknowledged the breach, but opted for nonintervention. I am seeking professional legal assistance from a freelancer with a strong background in property law and proven track record in handling similar cases. Key Responsibilities: - Understand the case circumstances - Develop and execute an effective legal strategy - Communicate with the neighbour and relevant authorities Ideal Qualification: - Law degree with specialisation in property law - Demonstrated experience in dispute resolution - Excellent interpersonal and negotiation skills Please note, I've already tried discussing this with my neighbour, but they remain indifferent. Their lack of response necessitates this n...

I need a professional English to Turkish translator for a one-page document. This translation is intended for business use and should maintain a formal tone throughout. Key requirements and skills: - Proven experience in English to Turkish translation, especially for marketing purposes - Strong understanding of business language and communication - Ability to maintain a formal tone in the translated content

I'm in critical need of an SEO expert who can help me elevate my website on all fronts. The main goal is to not just increase traffic but to also improve my search engine rankings and ultimately, boost the conversion rate. Key Requirements: - **Boosting...able to provide a plan for optimizing my website's ranking. - **Generating Leads and Conversions**: Ultimately, the goal is not just to increase traffic, but to convert visitors into customers. The selected freelancer should have experience with lead generation and conversion optimization. Target Audience: - **Local, National, Global**: My website caters to a wide audience and I need an SEO strategy that can effectively reach all of them. Timeframe: - **ASAP**: Urgency is a priority. I need this project completed as ...

I'm looking to compile a comprehensive list of e-mail addresses from various companies. This list will serve as our contact database for marketing outreach purposes. The ideal candidate for this task should have the following qualifications: - Proficiency in internet research and data mining. - Previous experience in compiling e-mail lists for marketing purposes. - Strong organizational skills to categorize the e-mail addresses by company name. - Ability to cross reference collected e-mail addresses against our existing list of company names to ensure no duplication. The e-mail addresses should be those of general contacts within the companies, rather than specific executive or departmental level personnel.